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Brand Specialist - Market Expansion, Brand System - S&D
Job ID S_D-0468707
Job type Full-time Regular
Work country India
Work city Bangalore
Job area Operations (all other)
Travel No travel
Job category Marketing & Communications
Business unit Mktg S&D
Job role Marketing & Communications Operations Professional
Job role skillset General
Commissionable/Sales-Incentive jobs only No
IBM Brand System professionals lead all of IBM to deliver client, employee, community, investor and business partner experiences that are in line with our brand strategy, intent, execute on the brand strategy set forth by Brand System leadership and aligned to IBM's business priorities in each of the markets we serve. IBM Brand System professionals are responsible for developing strategically-sound and operationally-detailed brand strategies, plans and programs as an integral part of the global business plan. They serve as subject matter experts for the IBM brand, the IBM brand character, and a values based brand strategy. They apply, and enable others to apply, successful influence strategies through personal, social and structural motivation and ability to create positive change for IBM business and markets.
The role will be based in Bangalore and s/he will require strong project management, collaboration and execution skills. S/he will be expected to drive campaigns and activities for new markets within India SA, work on branding of new offices, building thought leadership and brand enablement and also manage and build new client references. In addition s/he will work on current marketing projects and help in managing a conditioning framework for geo markets. A good understanding of advertising, design, collateral development, agency operations, budget management, project management and good collaboration skills are a must.
# Required Skills - Technical and Non Technical
7-10 years experience in a brand Communications or in Marketing Communications.
# Required Language Skills
English: Fluent – written, spoken.
Clarity of thought
Ability to collaborate across BU and Functions
Manage and execute projects on time and within budget
Engage with stakeholders across the spectrum
High degree of organizational ability and multi-tasking
Ability to manage complex projects with program management
expertise and limited daily supervision
High maturity levels
Good skills in understanding design, guidelines and a sharp eye on details.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
For Further information and apply online : http://www.ibm.com/in/en/