Wednesday, February 29, 2012

Software Industry Market Segment Manager Vacancy at IBM India

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Software Industry Market Segment Manager - Banking - S&D

Job ID S_D-0466967
 Job type Full-time Regular

Work country India
 Posted 27-Feb-2012

Work city Bangalore
 Job area Operations (all other)

Travel No travel
 Job category Marketing & Communications

Business unit Mktg S&D
 Job role Market Management Market Segment Manager

Job role skillset General
Commissionable/Sales-Incentive jobs only No

Job description

• Plan and execute market management of smarter planet solutions and industry frameworks supporting the Banking industry and specific regional Industry Marketing Teams that have selected Banking as a 2012 priority industry.

• Work with global team and develop Banking industry marketing plan for industry framework solutions

• Lead marketing initiatives that promote the Banking industry framework, drive revenue & profit, and influence meaningful client references

• Demonstrate leadership within the broader industry marketing team. Work closely with all of the marketing functions and industry brand colleagues.

• Assist in the development and maintenance of key industry assets such as: sales kits, client references, industry value propositions, virtual briefing centers, customer presentations and content for the industry website and industry wiki

• Create a drumbeat to educate IBM Banking sellers and consultants on SWG capabilities through industry community calls, virtual summits, newsletters, enablement, and software Banking news flashes.

• Promote Banking Framework into worldwide events

Marketing experience of 4 - 8 years in the IT services industry of which atleast 3 years should have been in marketing or consulting in the BFSI sector. A strong understanding of IT technologies used and business processes in the BFSI sector would be preferred.

Proven experience in project management, building and executing marketing plan, creating compelling value proposition and marketing assets, presentations.

Bachelor's Degree
English: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

For Further information and apply online :

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