Recruitment of Marketing Analyst - S&D IN IBM

Job ID S_D-0375029 Job type Full-time Regular

Work country India Posted 10-Jan-2011

Work city Bangalore Job area Marketing & Communications

Travel up to 50%; travelling 3-4 days a week, home on weekends Job category Marketing & Communications

Business unit Mktg S&D Job role Demand Programs Professional

Job role skillset General

Job description

## Part of IBM Global Marketing Analytics group within Marketing & Communications global delivery function

As part of its Globally Integrated Enterprise Strategy, IBM will be adding to the global marketing functions delivered from India. We are hiring permanent employees to staff Marketing Analyst roles to advise and support IBM’s Marketing leaders.

Professionals in this role will assess and enable marketing performance. The ideal candidate will have the ability to gather and analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance. The analyst will compile the data and information gained from the analysis into packages that they will present to regional marketing leaders around the world. The presentations will include observations based on the analysis performed, the data backing the observations, trending, effectiveness of tactic mix, a comparison to average industry benchmarks, identification of problem areas, pervasive business issues and successes to help the marketing leaders have a comprehensive view of their business performance.

The Marketing Information Analyst is expected to acquire subject matter expertise in IBM’s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process. Initially, the marketing Information analyst will be aligned by geographic regions and will directly support the marketing leads in the assigned regions. Work direction and guidance will come from the World Wide Senior Marketing Information Analysts. Over time, more marketing functions are planned for global delivery. The marketing analyst role will be for a minimum of 2 year duration and offer growth into other global marketing roles or into other roles within IBM.

The analyst will work with global marketing stakeholders. The timings will be regular India working hours, with flexibility required, depending on deliverables, to work after that for upto 3-4 hours (depending on geography you are aligned to) to ensure the team works well with the global counterparts.

## Qualifications

MBA from top institutes… prior to that, Bachelor's Degree in engineering, business, mathematics, statistics or finance preferred

2-6 years work experience

Good to have: Experience in Marketing or sales operations, exposure to global work environment

## Required Skills - Technical and Non Technical

# Skills/Capabilities needed: (5 highest; 1 lowest)

Ability to take on new challenges (5)

Analytical skills with good business sense (4)

Quantitative & financial skills (4)

Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must) (4)

Ability to learn and efficiently use tools to access data and analyze data (4)

Writing and Communication skills in English (4)

Equally effective working independently or collaboratively (4)

Experience with Sales Stages, Opportunity Management process & pipeline metrics (3)

Business acumen & industry knowledge a plus

Required

Bachelor's Degree

English: Fluent

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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