Sunday, October 23, 2011

Current vacancy of Market Segment Manager - WW SWG Team - S&D at IBM in India

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Market Segment Manager - WW SWG Team - S&D

Job ID S_D-0442319
 Job type Full-time Regular

Work country India
 Posted 21-Oct-2011

Work city Bangalore, Noida
 Job area Operations (all other)

Travel 10% travel annually
 Job category Marketing & Communications

Business unit Mktg S&D
 Job role Marketing & Communications Operations Professional

Job role skillset General
Commissionable/Sales-Incentive jobs only No

Job description
* Provide inputs to end to end Software group go-to-market strategy (define, communicate, refine)
Partner with global Market Insights team to understand market trends as a driver of marketing strategy.
Work with countries to communicate cross-brand strategy and enable them on marketing planning and management.
Collect country feedback and input for 360 process; Identify best practices,
Interlock with sales, drive integration of marketing/sales campaigns. Drive alignment of sales & marketing strategy and execution.
Identify systemic issues and performance gaps related to strategy. Drive solutions to address.
Produce supporting reports, analysis and presentations.


Masters degree or MBA with 8-10 years of effective market management capabilities, support the local Marketing leader to finalize the plan and /or ability to independently create and execute marketing plans.

MSM Core Skills required: - (5 highest; 1 lowest)

4 - Perform Market Analysis

3 - Apply Client Requirements & Buying Behavior

4 - Apply Knowledge of Competitive Trends

4 - Perform Prioritization of Market Segments & Portfolio

5 - Develop Segment Marketing Plan

3 - Perform Routes to Market Planning

2 - Apply Demand Generation & Communications Concepts

4 - Perform Pipeline Management & Root Cause Analysis

4 - Perform Validation of IBM Strategies & Offerings with Local Market (Local
MSM Specific Skills )

Bachelor's Degree
English: Fluent
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

For Further information and apply online :

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